A s a proudly South African company, LFP Group is passionate about nurturing talent to evoke transformation.

LFP Group is using their platforms to uplift local communities and give back. Following their sponsorship of Miss South Africa 2019 as well as their ongoing sponsorship of the Vodacom Blue Bulls, DHL Stormers and Cell C Sharks, LFP is proud to welcome current IBO Cruiserweight Champion, Kevin Lerena to their partnership ranks.

Kevin started boxing at age 16 and is today a well-known name in the sport. On 21 September, Kevin will defend his title against Sefer Seferi of Macedonia at the Fists of Steel IBO Cruiserweight Championship which takes place at Emperor’s Palace.

“I first won the event in 2017 and have defended my title five times since then” says Kevin Lerena. “Each win gets better and the thrills multiply after every victory”.

This much-anticipated 12-round match will commence at 19h30 and Kevin recently announced that he will use this as a platform to make a difference. “I will be spending my time coaching and mentoring up-and-coming boxers from underprivileged communities. I want to nurture and showcase one talent through this exciting initiative!”

As the event draws near, Kevin says that a lot of hard work goes into his training and that no day is ever easy. “A strong mind gets you through the tough training camps and two to three sessions per day. To stay on top of your game is hard” explains Kevin.

Speaking to his partnership with LFP Group, Kevin says that it is an honour to be associated with a brand that empowers and develops athletes. “They see potential, and this is something that I feel strongly about. Backing local sport gives us more opportunities to grow and evolve”.

Commercial Director for LFP Group, Nthabiseng Phoshoko believes that Kevin aligns to the company’s values and that they are pleased to support him in his efforts to give back. “By recognising young, upcoming talent, Kevin’s contribution will make a big difference to the community”.

“Kevin embodies our values of Leadership, Focus and Passion (LFP). Regardless of what happens at the event, he stands head and shoulders above the rest. More than ever, it’s important for the private sector to back our talent to ensure that they have access to opportunities. It’s our duty to give back”.

Leading up to the match, Kevin Lerena will be giving away tickets on his social media pages. Follow him for more info: KEVIN LERENA